Intake explains the process and guides the next step. The attorney owns everything that is legal advice. Here is how to keep that line clear on every call.
Most of the risk is in six questions that come up on nearly every call. Four are legal questions. Two are not, and a desk that treats them as legal questions loses consultations for nothing.
| The caller asks | Intake does | Why |
|---|---|---|
| "Do I have a case?" | Hand off | Whether a case exists is a legal judgment. |
| "Should I talk to the insurance company?" | Hand off | What to say to an adverse party is advice. |
| "Has the deadline passed?" | Hand off, and move the date up | How deadlines apply is the law. Getting the caller in sooner is process. |
| "What is it worth?" | Hand off | Valuing a matter is evaluation. |
| "What does the consultation cost?" | Answer plainly | The fee is the firm's policy, not a legal question. A dodge here loses the call without protecting anyone. |
| "What happens at the consultation?" | Answer plainly | Explaining the process is exactly what intake is for. |
It does three things in one breath: it names the question as the attorney's, it tells the caller it will not be lost, and it ends on a next step.
"That is exactly the question for the attorney, and I do not want to guess at it. I am writing it down so she has it in front of her and goes through it with you at the consultation. Would Thursday at ten or Friday at two be easier?"
Each firm sets its own wording with the attorney. What matters is that everyone on the desk says the same sentence every time, so nobody has to improvise under pressure.
The caller is often under pressure and will ask intake what to do. A kind answer from a non-lawyer can cross the line. A scripted hand-off protects the caller, the firm and the attorney, and it still moves the call forward because it ends with a clear next step.
The full framework, with the hand-off line and more examples, is on the UPL boundary framework page. Scope, plainly: everything on this site concerns the conversation that turns an inquiry into an engagement. Nothing here is legal advice, nothing touches the legal work or the attorney's judgment, and any wording a firm adopts is reviewed by the firm against its jurisdiction's rules on attorney advertising, solicitation and fee communication before it is used.
Dr. Jeffrey Scott Stanton, DCH is a behavioral strategist and the founder and Chief Learning Officer of R2R Diagnostic Group. He is the former EVP of Learning & Development at Douglas Elliman Real Estate, where he trained sales professionals on the conversations that turn an inquiry into a commitment. He applies the same method, the R2R Assessment and a 14-item call-review scorecard, to law firm intake teams. The work is the conversation only; legal questions and judgment stay with the attorney.
More on the method, the scripts, the dialogues and the scorecard is on the legal intake pages at jeffreyscottstanton.com.
Send a handful of recordings or transcripts. You get a scored review of where consultations are being lost and which pattern is behind it, before anything else is built.